Research about Girls Femininity Media & Advertising

In this tab we will let you see our different reactions regarding the adverts we watched during the phenomenological sessions ...


Below you can see a first ADVERTS RESPONSE tABLE for the first 10 adverts we watched.




Adverts Response Table - Codified version

Adverts Response Table & Prevalent reading


(please set the zoom on bottom right corner to 200% to visualise table properly)

Names of participants are fictitious


The table above has been broken down into 4 extracts according to the type of prevalent reading (dominant/negotiated/oppositional)



Dominant Reading Group



Negotiated Reading Group



Negotiated/Oppositional Reading Group

Oppositional Reading Group