Research about Girls Femininity Media & Advertising

This is about which kind of girl we'd like to be or become...









 From the projective tests' responses an index was calculated to give indication of the level of stereotyped femininity expressed/preferred by each participant.

In the following slides there is an overview of the preferences expressed for every single picture appearing in the projective slide C.


The main definition for each picture was agreed before starting the test by most girls, to make sure the content/image was accurately understood. We have also added alternative defnitions mentioned by participants, they are detailed below each picture.

 It is interesting to see which type of girl is preferred by the majority and which one is disliked!